What is Holistic Dog Grooming?

Holistic Dog Grooming is using positive, behaviour-led techniques to enhance the overall health and well-being of both the human and dog.

So… what does that mean? For me and my salon, this means that I use a no fear, no force approach.

We use positive reinforcement, sensitivity and understanding to train dogs to be groomed. Our aim is to make grooming a tolerable or even a fun experience for your dog!

By using positive reinforcement techniques (treats) we train your dogs to think that being groomed is great! Your dog’s welfare is more important than vanity. If your dog shows any anxiety during the groom, we will stop, so we can work through the issue with your dog. This way of working gets the best results as your dog is comfortable and happy in our salon 🙂

At Fifi’s, we offer 1 to 1 holistic dog grooming appointments in our salon modeled as a home from home environment 🙂

1 to 1 holistic dog grooming appointments mean that your dog has 100% of our attention for their whole appointment. No crates or cages, they have free run of the salon! They won’t be mixing with other dogs, which is perfect for those anxious or reactive dogs. There are no other dogs barking or making noise. Our salon is a calming quiet place.

The salon is designed to be open plan but is also secure. This means your dog won’t feel like they are trapped or in a clinical environment.

Our fireplace, rug and chair simulate a living room environment, there is even a toy box!

We use Natural, Vegan and Cruelty-Free products by Milly’s, Hownd and Simpsons. We also try our best to be as eco-friendly and low waste as possible. It is important to do what we can to help our planet!

If you are wanting the cheapest and quickest groomer, we probably aren’t the right fit for you.

If you want your dog to be treated like royalty and come back looking beautiful and smelling gorgeous with a waggy tail then we are the groomers for you!

Check out reviews from my clients here

Sophie Badger

Owner & Head Groomer

Find out more about me and my qualifications on

The Groomers Spotlight

The Groomers Spotlight has been formed to celebrate fully qualified groomers and the art of professional dog grooming. The aim of the Groomers Spotlight is to champion and promote Pet Groomers that have worked to achieve the Level 3 City and Guilds Professional Diploma or an equivalent industry recognised Qualification. Owners using the site can rest assured that the groomers featured are fully competent in all aspects of your pets skin, coat and styling needs.

Click on this photo to go to my Groomers Spotlight Profile 🙂